About Us

Aapno Rajasthan was founded over 20 years ago by Nidhi Goenka, a visionary woman who saw the immense potential of Rajasthan's rich artisan heritage. At a time when the demand for handcrafted products, like the famous Jaipuri Razai, was high, consumers faced significant barriers. They could either purchase these items from local traders at exorbitant prices or travel to Rajasthan themselves, making these beautiful crafts largely inaccessible to the middle class. This situation also left artisans vulnerable to exploitation by middlemen who bought their products at low prices and sold them at hefty margins.

In response to these challenges, Aapno Rajasthan was born with a mission to bridge this gap. We provide high-quality, handcrafted products directly sourced from artisans, ensuring they receive fair compensation for their incredible work. Our goal is to make these exquisite items accessible to consumers across India, breaking geographical barriers and supporting the artisans' livelihoods.

Our journey is deeply rooted in celebrating cultural heritage, showcasing traditional craftsmanship, and empowering local artisans. We have also made significant strides in empowering our employees, many of whom come from rural backgrounds, to act as merchandisers and source unique products. We believe in the power of women to not only visualize but also bring artwork to reality, and we are committed to encouraging women artisans in rural areas to achieve their dreams.

Tayhaa

Tayhaa, our sister brand, aims to bring the international lifestyle experience to the Indian market by offering premium products at affordable prices. We strive to elevate the lifestyle of Indian consumers by providing sophisticated options for home and office spaces. Our extensive range of décor and kitchen storage solutions revolutionizes India’s interior design landscape. Whether it’s for a home, office, restaurant, or hotel, our diverse product selection caters to every design need, ensuring every space is impeccably styled.

Our Mission

• To provide handcrafted products to consumers without geographical limitations while supporting artisans and ensuring fair prices for their hard work.
• To inspire modern living by curating a collection of contemporary home décor items.
• To make the process of decorating and styling one's home accessible, enjoyable, and reflective of individual personalities.
• To empower rural artisans, particularly women, to realize their artistic dreams and gain financial independence.

Our Vision

Both Aapno Rajasthan and Tayhaa share a unified vision to help customers create cozy and personalized living spaces. We pride ourselves on timely delivery, top-quality products, and excellent customer service. By offering a wide variety of products with unique designs and handpicked selections, we cater to diverse tastes and preferences, ensuring everyone can find something they love.

Join us in celebrating the beauty of handcrafted products and supporting the artisans who create them. Let’s make every space a masterpiece with Aapno Rajasthan and Tayhaa.

Shipping all over India.

Ships from Jaipur, it will take 3-5 days to reach most places depending on the proximity from Jaipur.